Some businesses need Social Media...others do not.
Some businesses need a fancy website...others just need something incredibly simple.
Some businesses need e-commerce platforms...others just need a way to connect with potential customers.
That means Websites, Facebook, Youtube, Instagram, Twitter, TikTok, LinkedIn, Blogging, and almost every other type of marketing online
is NOT always necessary…
Email is the one constant. Email is literally everywhere and you cannot escape it if you are going to be present online.
You need an email to receive login information, passwords, and user information.
You need an email to buy products online.
You need an email to set up a social media account.
You need a business email address if you’re working at a job OR if you run your own business.
You need a personal email if you want to keep work and life separate.
It is nearly impossible to exist online without an email address.
The data pans this out. As more people enter the internet, even in developing countries, the number of email addresses registered and used is growing at the same, or even higher, rates.